Client & Content Setup
Select the client, content type, and category to get started.
AI-drafted, human reviewed
Objective, well-documented topics. SEO specialist reviews for accuracy and keywords.
AI-drafted, human refined
Factual base with moderate brand needs. Specialist adds insight and editorial polish.
100% human written
Nuanced, experience-driven content requiring original thinking.
This content should be human-written
Creative content requires original thinking, lived experience, or strategic judgement. AI tools cannot produce this work to the standard your clients need.
- Assign to Marion, Alicia, or the designated content strategist
- Follow the existing creative briefing process
- AI may be used for review (TGA, brand guidelines) but not for drafting
Content Inputs
Provide keyword data, context documents, and brief details.
Generate Content Draft
Review your brief and generate an AI-assisted draft.
Choose your generation approach.
Outline First lets you review the structure before generating. Direct Draft goes straight to full content.
Review & Approve
Complete the quality checklist before delivering to the client.
- Accuracy check — factual claims verified
- Tone alignment — matches client brand voice
- Keyword integration — primary and secondary keywords included naturally
- Internal link placeholders — underlined text reviewed and linked
- Ready for client — content meets delivery standards
Based on Google's Helpful Content guidelines. Review each question honestly before delivery.
- Does the content provide original information, analysis, or insight beyond the obvious?
- Is the topic covered with sufficient depth and comprehensiveness?
- Does the heading accurately summarise the content without exaggeration?
- Would a knowledgeable person in this field find the content useful and accurate?
- Does this satisfy the searcher's intent so they don't need to search again?
- Does the content clearly demonstrate first-hand expertise or depth of knowledge?
- Is this content written/reviewed so it reads as authored by a human expert, not AI?
- Is there clear sourcing, evidence of expertise, or author background?